Iranian National Plan of Values and Attitudes (Third Wave)

28 Nov 2017

A Brief Introduction to

Today, due to social and cultural diversity and evolution in human societies that are manifested in the advent of cultural and social changes, as well as the contribution and the role of human factor in this field, the observation and assessment of cultural and social changes from the perspective of recognizing values and attitudes of individuals in the community has become a fundamental requirement for understanding and analyzing the social and cultural areas of social activists; so that in the last few decades, we have seen the values and attitudes measured on a global and national scale.

One of the most important surveys in this field is “Iranian Values and Attitudes”, which is the continuation of a surveys carried out in the 1970s and 1990s, the first and second wave of which were also implemented and published by the Ministry of Culture and Guidance of the Islamic Republic of Iran in 2000 and 2003. Despite the importance of the periodic national surveys, this issue has not been much addressed in the past decade; however, in recent years, surveying Iranian values and attitudes has come to attention again, and the Research Center for Culture, Arts and Communication addressed this important issue through making necessary arrangements and redefining the National Survey of Iran's Values and Attitudes within the framework of the establishment of the National Projects Office, the Policy-making Council and the Scientific Council of the Project.

The survey of Iranian values and attitudes aims to provide data on the values and attitudes of the Iranian people in order to achieve a realistic understanding of the changes in the values, attitudes, ideas, beliefs and motives of all individuals in the Iranian society. Consequently, the findings of such surveys can be an important tool for the social and cultural thinkers and researchers, as well as an important source for policymakers and decision-makers in the cultural and social arena to make a more effective cultural and social policy. The results of the survey of Iranian Values and Attitudes, the third wave (29 chapters), are summarized in the following table. Brief introductions of these chapters, which in fact are the most important headlines of this survey, are as follows:

Chapter	Title of chapter	Topics discussed in the chapter
1	General information, background, conceptual framework, method of survey	Values and attitudes, history of doing surveys on values and attitudes, Iranian values and attitudes survey, theoretical - conceptual framework of measuring values and attitudes, method and technique of research, statistical population and sample, statistical unit and sampling method, sampling framework, number and manner of choosing the household of each block
2	Characteristics of respondents	The studied statistical population, Underlying demographic features, social characteristics
3	Fundamental values	The sense of happiness, the factors of happiness, anxieties and concerns, the perception of a good man
4	Family values and norms	Teaching and upbringing of children and parental intervention, the proper age of marriage for boys and girls, marriage norms, marriage economic criteria, marital cultural criteria, desirable child's number, child’s gender preference, neo-local residence, dating, marrying a person who has already been married, white marriage, family decision-making system, gender attitudes, career preferences for women, employment priority, type of occupation and activity, the possibility of progress for women
5	Satisfaction	Satisfaction with family life, partner, family members, health status, financial situation, housing, neighborhood, city/village of residence, job, political situation, as well as satisfaction with the economic situation
6	The notion of justice	The factor of poverty and indigence, attitude towards the social class structure, the notion of social class structure, the notion of the social class of individuals, the notion of justice, the notion of social justice, the notion of economic justice, the notion of political justice, the notion of judicial justice, the notion of ethnic justice, and effective factors in finding a job
7	Attitude towards the present and future	In the fields of religion, politics, social issues (crimes), ethics, and economics
8	Religious attitudes and behaviors	Religious attitudes and beliefs, religious practices and behaviors, doing religious rites, religion and society, and dealing with social dementia
9	Economy	Subsidy payment, price liberalization, tax payment, and the notion of privatization
10	Policy	Political interest, political participation, political influence, feeling of freedom, and feeling of cultural-social freedom
11	Security	Political security, moral security, and economic security
12	Trust	Trust in the media, trust in government institutions, and trust in clerics
13	Moral assessment	Ethical characteristics of people, economic greed, selfishness, promptitude and opportunism
14	Social confusion	Social confusion
15	Preferences	The tendency towards social order and political aspirations
16	Foreign relations	Nuclear agreement and foreign relations
17	Rule of law	Rule of law, Universality
18	Norm of loyalty	National loyalty
19	Identity	National identity, revolutionary identity, ethnic identity, class identity
20	Reference groups	Reference groups
21	Job	Occupational norms (professional), job security
22	Social problems and priorities	The problem of society, the preferences of the problem
23	Addiction	How to deal with drug addicts, the punishment of drug traffickers (smugglers), companionship with addiction-quitted people
24	Risk and Environment	Risk, Environment
25	Evaluation of government performance	Success of government
26	Social participation	Associate Contribution
27	Consumption of cultural goods	Media consumption, internet access, how to access the internet, non-school books reading, number of books studied, time spent studying, virtual world and everyday life
28	Distinguished Consumption	Distinguished consumption
29	Leisure and travel	Leisure time, activities at leisure time, travels, domestic travels, and outbound travels